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文化产业的国际竞争力低,是目前我国大力发展文化产业面临的突出问题。我国文化产品的出口竞争能力、文化产业的劳动生产率和文化产业的国际市场占有率都远远低于发达国家。文化产业管理体制落后僵化、缺乏规模经济、技术水平落后、市场开拓不力是我国文化产业缺乏国际竞争力的主要原因。
The low international competitiveness of cultural industries is a prominent issue facing the vigorous development of cultural industries in our country. The export competitiveness of cultural products in China, the labor productivity of cultural industries and the international market share of cultural industries are far lower than those of developed countries. The main reason behind the lack of international competitiveness of China’s cultural industry is the lack of economies of scale, the backward technological level and the ineffective market development.