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新闻宣传部门是企业党政的喉舌,新闻宣传工作是企业党政声音的表达。对内部来讲,新闻宣传工作是企业上下联系沟通的桥梁及纽带,有着营造良好舆论氛围,发挥正确舆论导向的作用,凝聚力量,统一思想,达到明理、鼓劲、造势的效果。对外部来讲,企业新闻宣传工作应力求增强公众对企业的了解,树立企业良好形象,增加企业的美誉度。
The publicity and publicity department is the mouthpiece of the Party and government in the enterprises. The publicity and publicity work is the expression of the party and government voices in the enterprises. Internally, the news propaganda work is a bridge and link for enterprises to communicate with each other. It has the effect of creating a good atmosphere for public opinions and giving play to the correct orientation of public opinions, uniting forces and unifying ideas so as to achieve reasoning, encouraging and campaigning. To the outside, the corporate press publicity work should strive to enhance the public’s understanding of the enterprise, establish a good corporate image and increase the corporate reputation.