随着网络技术的普及,互联网已经成为一个不可忽视的舆论宣传阵地,成为政府了解社情民意的直接渠道,网络舆情的重要性日益凸显。对于报业来说,要提高市场竞争力,就必须迅速准确掌握当前热点话题,及时了解行业动态,成为网络舆情的引导者。 With the popularization of network technology, the Internet has become a publicity propaganda position that can not be neglected. It has become the direct channel for the government to understand social conditions and public opinions. The importance of online public opinion has become increasingly prominent. For the newspaper industry, in order to enhance market competitiveness, we must quickly and accurately grasp the current hot topics, keep abreast of developments in the industry and become the guide of network public opinion.