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随着信息技术的发展,电子商务这种新型的商务营销方式,对信息资源的依赖性逐渐强烈,研究企业信息资源管理机制,对企业信息资源进行有效的管理,已成为当务之急。本文结合现有的信息资源管理理论研究成果,对电子商务中信息资源的特点进行分析,提出了在新的环境下,信息资源管理手段创新——价值链管理模式。
With the development of information technology, e-commerce, a new type of business marketing approach, has become increasingly dependent on information resources. It has become a top priority to study the mechanism of enterprise information resources management and to effectively manage enterprise information resources. Based on the existing research results of information resource management theory, this paper analyzes the characteristics of information resources in e-commerce and puts forward the innovation of information resource management methods - the value chain management mode in the new environment.