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日新月异的科学技术的发展已经成为当前社会经济继续前进的核心动力,如今,数字技术在电视广告中的应用已经给人们的物质精神生活带了新的感受和体验,数字技术在电视广告中显现出了艺术与技术的新思维模式,新的艺术形式为电视广告的发展提供了更多的表现能力。本文从数字技术在电视广告中的应用价值入手,在体现现代化技术不断革新的趋势下,数字技术应用于电视广告中的新时代发展。
The rapid development of science and technology has become the core driving force of the current social and economic progress. Nowadays, the application of digital technology in television advertising has given people a new feeling and experience in the material and spiritual life. Digital technologies have emerged in television advertisements The new mode of thinking of art and technology, the new art form for the development of television advertising provides more performance skills. This article starts with the application value of digital technology in TV commercials. Under the trend of continuous innovation of modern technology, digital technology is applied to the new era of television advertising.