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从宏观和微观两个层面,研究广东创意产业人才开发及其竞争力。首先阐述了国内外创意产业研究的现状,总结和分析了美日韩等国创意产业人才开发与保持竞争力的成功经验,构建基于产业价值链的创意产业人才分类体系与人才开发评价模型,进行基于DEA的文化创意产业绩效评价分析,以及基于广东省21市比较分析的文化创意产业竞争力实证研究,最后提出了提升广东创意产业竞争力的有效策略。
From the macro and micro levels, we study the development of creative industries in Guangdong and their competitiveness. Firstly, the status quo of research on creative industry at home and abroad is elaborated. The successful experience in developing and maintaining creative talents in creative industries such as the United States, Japan and South Korea is summarized and analyzed. The evaluation model of creative industry talent classification and talent development based on industrial value chain is established. Based on DEA's performance evaluation of cultural and creative industries, as well as an empirical study on the competitiveness of cultural and creative industries based on a comparative analysis of 21 cities in Guangdong Province. Finally, an effective strategy to enhance the competitiveness of creative industries in Guangdong is put forward.