当前,宏观经济形势错综复杂,经济下行压力加大,烟草行业经过多年的快速发展,面临着增长速度回落、工商库存增加、结构空间变窄、需求拐点逼近这四大难题。另外,近年来我国也陆续出台了一系列的禁烟措施,人们已经普遍意识到烟草的危害性,整个烟草行业也在面临着来自于社会公众、民间组织以及政府的广泛质疑。在这样的艰难困境之下,各地方烟草企业也积极应对,提出了多元化的经营模式,在充分利用现有资源的基础上优化企业资源配置,主动寻求新兴利润增长点的战略目标,以期提高烟草企业的经济效益。 At present, the macroeconomic situation is complicated and economic downward pressure is on the rise. After years of rapid development, the tobacco industry is facing four major problems: the growth rate has dropped, industrial and commercial inventories have increased, the structural space has become narrower, and the demand inflection point has approached. In addition, in recent years, China has also issued a series of non-smoking measures one after another, people are generally aware of the dangers of tobacco, the entire tobacco industry is also facing widespread challenges from the public, non-governmental organizations and the government. Under such difficult circumstances, the tobacco companies in various localities also responded positively and put forward a diversified business model. They optimized the allocation of enterprise resources on the basis of making full use of existing resources and actively sought the strategic target of emerging profit growth with a view to improving Economic Benefits of Tobacco Enterprises.