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2013年,江苏卫视提出了“创新创优年”的发展口号,实施全方位创新创优工程。本文将以江苏卫视的内容创新工程为切入点,重点聚焦频道以品牌定位为导向,构建节目创新体系的探索与实践,以启迪新时期省级卫视在深化频道制改革,激发内容创新动能等发展进程中值得关注与思考的问题。一、创新导向:以“幸福中国”频道定位为节目创新出发点随着同一梯队间平台竞争的日益加剧,省级卫视创新所面对的市场就是特定的受众,以及由某类受众的注意力资源所创造的细分广告市场。在众多用遥控
In 2013, Jiangsu Satellite TV put forward the development slogan of “Innovation and Creativity Year” and implemented all-round innovation and excellence project. In this paper, Jiangsu Satellite TV content innovation project as the starting point, focusing on channel-oriented brand positioning, program innovation system to build exploration and practice to inspire the new era of provincial satellite TV in deepening the channel system reform, to stimulate the development of content innovation momentum The process of concern and thinking worthy of the question. I. Orientation of Innovation: Starting from the Channel of “Happy China” for Program Innovations As the competition among platforms in the same echelon has been aggravating, the market faced by provincial-level satellite TV innovation is a specific audience and the attention of certain audiences Power resources created by the sub-advertising market. In many use remote control