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随着电商模式对现代消费者消费购物的影响逐渐加大,在淘宝、阿里巴巴等行业龙头的利润挤占下,新的微型电商模式——微商应运而生,它是一种在移动社交平台上通过移动互联网技术进行的交易方式。在这个几乎全民都使用移动网络的时代,微信营销以锐不可当之势在电子商务模式下占领了一席之地并且以令人难以置信的速度逐渐壮大。然而,在微商的实际运行过程中,微商存在的种种问题也渐渐显现。因此,构建与完善相关法律法规和监督与审查微商运作情况乃当务之急。
As the impact of the e-commerce model on consumer spending on modern consumers is gradually increasing, the new micro-e-commerce model, the micro-commerce, came into being under the profit squeeze of the leading players in Taobao and Alibaba. Social trading platform through the mobile Internet technology. In this era of almost universal access to mobile networks, WeChat marketing has taken the plunge in e-commerce mode and has grown at an incredible rate. However, in the actual operation of the micro-business, micro-business problems have gradually emerged. Therefore, it is imperative to construct and perfect relevant laws and regulations and to supervise and examine the operation of the merchants.