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本文主要阐述了视觉传达专业中品牌形象设计课程的教学现状,从课程内容设计的角度阐述了重视觉系统表现而轻视品牌策划的现状,从教学模式的角度阐释了教师缺乏实践经验的现状,从命题的角度阐述了学生在训练过程中存在的问题。
This article mainly elaborates the present situation of the brand image design course in the visual communication specialty. It expounds the status quo of the visual system specialty while neglects the brand planning from the angle of the curriculum content design. It explains the current situation of the lack of practical experience from the perspective of the teaching mode. Proposition point of view of the students in the training process of existing problems.