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从电影《哈利·波特》在中国的热播,图书《哈利·波特与凤凰社》的热卖,以及被小孩子们喜欢得不得了的韩剧的入侵,我们可以觉察到国外文化营销对中国的影响,对文化业的冲激。在中国,尽管营销概念早已深入人心并且叫喊了10年,有逐渐成为一门显学的可能,但我们仍然无法摆脱文化营销的困境和造成《激情燃烧的岁月》的悲剧。正如中影集团的张延纪主任所发的感慨,中国的电影缺乏营销人才,中国的电视更缺乏营销人才。
From the hit of the movie “Harry Potter” in China, the hot sale of the book “Harry Potter and the Order of the Phoenix”, and the influx of Korean dramas, which kids like most, we can see that overseas cultural marketing Impacts on China and Impacts on Culture. In China, although the concept of marketing has long been popular among the people and screams for 10 years, it is possible to gradually become a significant student. However, we still can not get rid of the plight of cultural marketing and cause the tragedy of “passion burning years.” As Zhang Yingji, director of China Film Group, made the feeling, there is a lack of marketing talent in Chinese movies and a lack of marketing talent in Chinese television.