茶文化在我国具有悠久的历史,历经几千年已成为我国民族特色的重要文化之一。促进茶叶产品消费、推动茶文化产业的健康可持续发展,已经成为重中之重。软新闻作为一种幽默风趣,且不涉及各方利益的营销策略,其对于避免消费者反感,赢得消费者的产品认同感,促进茶叶产品品牌形象的提升等,有着积极意义。 Tea culture has a long history in our country and has become one of the important cultures of our nation for thousands of years. Promoting the consumption of tea products and promoting the healthy and sustainable development of tea culture industry has become the most important task. As a humorous marketing strategy that does not involve the interests of all parties, it is of great significance to avoid consumer dislike, win consumers’ product identity and promote the brand image of tea products.