当今世界,综合国力的竞争越来越体现为文化与人才的竞争,体现为文化软实力的竞争。党的十八大在报告中指出:“实现中华民族伟大复兴,必须推动社会主义文化大发展大繁荣,兴起社会主义文化建设新高潮,提高国家文化软实力。”这种境遇下,作为文化建设重要组成部分的国民阅读,准确定位其在文化软实力建设中的角色,推动国家文化软实力的提升,便是不得不 In today’s world, the competition for comprehensive national strength is increasingly reflected in the competition between culture and talent, which is manifested in the competition of cultural soft power. The 18th CPC National Congress pointed out in the report: “In order to realize the great rejuvenation of the Chinese nation, we must promote the great prosperity and development of socialist culture, raise a new upsurge of socialist cultural construction and raise the national cultural soft power.” Under such circumstances, National reading, an important part of cultural construction, accurately locating its role in building cultural soft power and promoting the enhancement of national cultural soft power have to be forced