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本文以旅游者信息不完全性为前提和追求效用最大化目标为基本假设，对旅游消费行为的成本与收益进行分析，目的是为旅游消费的可持续发展提供有益的参考。
Based on the premise of incomplete tourist information and the goal of maximizing utility, this paper analyzes the costs and benefits of tourism consumption behavior in order to provide a useful reference for the sustainable development of tourism consumption.