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民间艺术产业化就是运用民间艺术资源从事相关文化产品和服务的生产经营活动,即利用民间艺术资源发展民间艺术产业。创意产业背景下,受民间艺术资源地域分异性和区域经济发展不均衡性的综合影响.按照依托核心要素的不同,我国民间艺术产业化存在两种类型,即资源导向型与创意驱动型。前者以本地民问艺术资源为核心要素,多见于民间艺术资源丰富而独特的地区,属于民间艺术产业化的初级阶段,存在民间艺术产品附加值低、衍生产品开发力度不足、产业链条短等问题。后者依托本地或异域民间艺术资源,以文化、科技创意为核心要素,将民间艺术融入设计业、演艺业、影视业、动漫业等产业域的产品开发中,提升其文化附加值,属于民间艺术产业化的高级阶段。从资源导向型向创意驱动型的优化升级,是民间艺术产业化向纵深发展的必然要求。作为一种积极的“生产性保护”方式,民间艺术产业化是民间艺术保护、传承与发展的重要途径,有助于提升我国创意产业的文化内涵和竞争力,亦有助于发展农村文化产业、推进社会主义新农村建设。
The industrialization of folk art refers to the production and operation of using related cultural products and services through the use of folk art resources, that is, using folk art resources to develop the folk art industry. Under the background of creative industry, it is influenced by the regional differentiation of folk art resources and the unbalanced development of regional economy.In accordance with the different core elements, there are two types of industrialization of folk art in our country: resource-oriented and creative-driven. The former takes local art resources as the core element and is more common in areas rich and unique in folk art resources. It belongs to the initial stage of industrialization of folk art. There are problems such as low added value of folk art products, insufficient development of derivative products and short industrial chain . The latter relies on local or exotic folk art resources and takes culture and technology as its core elements. It integrates folk art into the product development in the industrial fields of design, entertainment, film and television, animation and other industries to enhance the added value of culture and belongs to the private sector Art stage of the high-level industrialization. From resource-oriented to creative-driven optimization and upgrading is the inevitable requirement for the further development of folk art industry. As a positive way of “productive protection”, the industrialization of folk art is an important way for the protection, inheritance and development of folk art, which helps to enhance the cultural connotation and competitiveness of creative industries in our country and also contributes to the development of rural areas Cultural industries, promote the building of a new socialist countryside.