网络技术、通信技术、移动设备技术的融合发展,使得信息数据呈现出前所未有的爆发式增长,也给家电企业的发展带来了空前的机遇。麦肯锡公司早前就预测“大数据”时代已经到来,人们对于“大数据”的运用,将预示着新一轮生产率的增长和消费者盈余浪出现。就现在的情形来看,“大数据”像是头洪水猛兽,有种“顺我者昌,逆我者亡”的味道:与互联网有关的一切都被打了激素,借着极速分 The integration and development of network technology, communication technology and mobile equipment technology have made the information data show unprecedented explosive growth, and also brought unprecedented opportunities for the development of home appliance enterprises. Earlier, McKinsey predicted that the “big data” era has come. People’s use of “big data” will signal a new round of productivity growth and consumer surges. In the present case, “big data” is like a scourge of blood and a kind of “melancholy to me, to me”: everything about the Internet has been hit with hormones, Minute