随着我国加入世贸组织,社会已经不断地呈现全球化经济趋势,很多国外企业不断地涌入我国的市场,使得市场的竞争非常激烈,我国企业面临着巨大的挑战,企业经营过程中,会受很多不确定的细小因素影响,如果企业不能对这些有所准备,就无法面对突如其来的危机,给企业带来很大的损失,所以危机管理对于企业非常的重要。本文对企业的市场营销危机管理做几点探索。 With China’s accession to the WTO, the society has continuously presented the economic trend of globalization. Many foreign enterprises are constantly pouring into the market of our country, making the competition in the market very fierce. The enterprises in our country are facing great challenges. In the process of business operation, Many uncertainties and small factors, if the business can not be prepared for these, we can not face the sudden crisis, bring great losses to the enterprise, so crisis management is very important for the enterprise. This article on the enterprise marketing crisis management to do some exploration.