时下,在商品广告、包装、建筑物、服饰、交通工具,乃至信笺、卡片上,人们不时会看到统一的、规范化的企业标志、标准字和标准色等。这个一种颇为时髦的企业形象设计,简称“CI”设计。 “CI”设计是企业的一项系统工程 企业形象是指一个企业通过一系列可视形象,给予人们的印象。广义的企业形象包 Nowadays, from time to time, people will see uniform, standardized corporate logos, standard words, and standard colors on product advertisements, packaging, buildings, clothing, transportation, and even letterheads and cards. This is a rather fashionable corporate image design, referred to as “CI” design. “CI” design is a systematic project of a company. Corporate image refers to an enterprise’s impression given to people through a series of visual images. Broad corporate identity package