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在市场竞争日益激烈的环境下,电视节目需要创新,但真正的创新该如何实现?作为相亲节目的后来者,改版后的《乡约》不事猎奇,不尚豪华,以“家门口的真相亲”为内核,以“镇广场的大集市”为外形,赢得观众喜爱,堪为中国电视本土化创新的范本。文章认为,《乡约》的实践意义不止于对节目同质化困局的突破,更是对当下电视生产的反思和创新启示,有必要对“乡约现象”的特色做进一步研究。
In an increasingly competitive market environment, television programs need to innovate, but how to achieve a real innovation? As latecomers to the blind date program, the revision of the “National Covenant” is not surprising, not luxurious, with The truth of the pro “as the core, ” town market square “as the shape, won the audience favorite, be worthy of the localization of Chinese TV innovation model. The article holds that the practical significance of ”Township Covenants“ is not only a breakthrough in the homogenization of the program but also a reflection and innovation on the present TV production. It is necessary to make further study on the characteristics of the ”Township Covenants".