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舆论监督的质量是媒体实力的体现,与媒体传播的公信力紧密相连。实践证明,媒体舆论监督的公信力决定其影响力、感召力和引导力。广播作为传统的主流媒体,在日趋激烈的竞争中,始终保持着自己独特的媒体优势,这就是互动性和即时性,这种其他媒体无法替代的优势使广播在新时期的舆论监督中,有着更为广阔的空间,发挥着更加重要的作用。广播监督类栏目是广播舆论构成不可或缺的部分。在当今,地市级广播拥有受众群体特定、区域性强的优势,所以,地市级广播开办的《行风热线》、《阳光热线》、《行风零距离》等舆论监督类栏目,可以更加贴近百姓生活,贴近地方,及时有效地解决群众反映的热点、难点问题;这些栏目以其“地气足”的优势,极大地满足了本地受众渴望通过广播监督类栏目获取更多权益和公平的愿望。
The quality of public opinion supervision is the manifestation of media power and is closely linked with the credibility of media communication. Practice has proved that the credibility of media public opinion determines its influence, charisma and guidance. As a traditional mainstream media, radio has always maintained its unique media advantage in the increasingly fierce competition. It is interactive and real-time. Radio is an irreplaceable advantage of other media. In the new era of public opinion, radio has More extensive space, play a more important role. Radio monitoring section is an indispensable part of radio public opinion. Nowadays, prefecture-level broadcasting has the advantages of audience-specific and regional advantages. Therefore, the public opinion supervision sections such as the “Hotline”, “Sunshine Hotline” and “Zero Traveler” Closer to the people’s lives, close to the place, in a timely and effective manner to solve the hot and difficult issues reflected by the masses; these columns with their “geomancy” advantage, which greatly satisfy the local audience eager to get more rights through the radio monitoring section And fair wishes.