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改革开放的背景下,广告被赋予了独立的内涵,我国广告业以一种近乎膨胀的姿态生长着。广告是大众传播行为中的一个分支,在信息时代扮演者非常重要的角色,他是促进社会进步、企业发展的组成部分,进一步来说甚至与我们的生活息息相关。然而在辉煌发展的背后,也付出了沉重的代价,虚假广告、过度使用名人代言等各种问题广告层出不穷,广告的道德失范问题成为社会各界关注的热点。
In the context of reform and opening up, advertising was given an independent connotation, and our advertising industry grew in an almost inflated manner. Advertising is a branch of mass communication and plays a very important role in the information age. He is an integral part of promoting social progress and enterprise development, and even more closely relates to our life. However, behind the glorious development, it also paid a heavy price. Advertising on various issues such as fake advertisements and excessive celebrity endorsements is emerging in an endless stream. The problem of morals of advertisements has become a hot topic of concern to all walks of life.