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当前,互联网技术的飞速发展,传统媒体与新媒体的融合发展已经成为必然的发展态势。传统媒体发展的局限性,力求寻找新的发展契机,而新媒体的出现适应了社会的发展,传统媒体与新媒体的融合实现了传统媒体新的发展机遇,也促进了新媒体发展的多样性。本文通过传统媒体与新媒体的优缺点进行分析,并对传统媒体与新媒体的融合发展提供相关的建设性建议。
At present, the rapid development of Internet technology, the traditional media and the integration of new media development has become an inevitable trend of development. The limitations of traditional media development, seeking to find new opportunities for development, and the advent of new media to adapt to social development, the traditional media and new media integration to achieve a new opportunity for the development of traditional media, but also to promote the diversity of new media development . This article analyzes the advantages and disadvantages of traditional media and new media, and provides relevant constructive suggestions for the integration and development of traditional media and new media.