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4.商业标志的民俗商业是完成社会产品物质交换的一种行为,同时也是联络产需、促进人际交往的一个过程。作为商业经营者,为达到这种交换和交往的目的,就必须首先向社会发出一定的信息,以表明自己所从事交换的内容和要求交往的愿望,并以口头、实物或其它标记,做出某种表示。于是,便会产生商业标志的作法及其民俗形态。这实际上也是中国传统的商业广告方式。
4. The folk commercial of the commercial logo is an act to accomplish the material exchange of social products, and it is also a process of communicating production and demand and promoting interpersonal communication. As a business operator, in order to achieve such exchanges and exchanges, it is necessary to first send certain information to the society to indicate the content of the exchanges he is engaged in and the desire to contact, and to make oral, physical, or other marks. Some kind of expression. As a result, there will be commercial signs and their folklore. This is actually the traditional Chinese commercial advertising method.