社会功能对节日传播的影响前几年我曾指导的一个学生的硕士论文题目是《节日——手机的延伸》,用了麦克卢汉的思想,即“所有媒介都是人的各种器官的延伸”的观点。之所以选这个题目,是许多节日中出现的手机提醒了我:每逢节日,手机就会收到许多短信。暂且不说元旦和春节,单是教师节、感恩节、中秋节等,人们都习惯利用手 The Impact of Social Function on Festivals Dissemination A few years ago I was guided by a student whose master’s thesis entitled “Festivals - An Extension of Mobile Phones” used McLuhan’s idea that “all media are human organs Extension of the ”point of view. The reason why I chose this topic is that the mobile phone appearing in many festivals reminds me: every holiday, the mobile phone will receive many text messages. Not to mention New Year’s Day and Spring Festival, Teacher’s Day alone, Thanksgiving, Mid-Autumn Festival, etc., people are accustomed to using hand