一、国内玩具渠道的变化趋势1、玩具渠道运作问题分析(1)、渠道理念与模式滞后:博弈关系,冲突不断,结构和分工不合理,效能低下;(2)、经销商能力制约渠道效能:职能落后,无法承担销售、维护、推广和服务的重任;(3)、渠道管理不到位:网络有效覆盖差,日常维护流于形式,支持服务少;(4)、渠道策略与激励粗放:简单的政策和资源驱动,往往高端放货,难以区域精耕。2、国内玩具渠道环境认识 First, the domestic toy channel trends 1, the analysis of toy channel operation (1), the channel concept and model lags: the relationship between the game, the conflict continued, the structure and division of labor unreasonable, inefficient; (2), dealers ability to control the channel efficiency (3) The channel management is not in place: the network is poorly covered and the routine maintenance is in a form of poor support services; (4) The channel strategy and motivation are extensive: Simple policies and resource-driven, often high-end delivery, difficult to intensive regional. 2, domestic toy channel environment awareness