随着信息时代步伐的加快、新技术的迅速发展,新媒体已经在人们的生活中占据了较为重要的地位,传统媒体需要进一步地与新媒体进行结合合作,才能得以深入发展。尤其是电视媒体,在新的媒体环境中,所受的影响促使其在电视节目的制播过程中寻求新的途径,从而创新发展。而依托电视媒体发展起来的音乐电视节目,面临新的挑战时,更需要多维利用媒体的发展趋势,将自身的艺术优势融入到新的媒体应用中,进而获得新的发展。如 With the accelerated pace of the information age and the rapid development of new technologies, the new media has occupied a relatively important position in people’s lives. Traditional media need to further cooperate with the new media to achieve further development. In particular, the impact of the television media in the new media environment has prompted it to seek new ways of making and developing television programs so as to innovate and develop. In the face of new challenges, the music and television programs based on the television media need to utilize the multi-dimensional development trend of the media and integrate their artistic advantages into new media applications to gain new development. Such as