“同仁堂”是老字号，也是我国中医药业的著名商标，当“同仁堂”公司想把生意做到日 本去时，却发现“同仁堂”商标已被抢注了，“同仁堂”只好望洋兴叹。“麦当劳”“肯德基”是美国快餐业著名商标，进入中国市场后，使中国的快餐业陷入了 尴尬的境地，以致于一些中国快餐企业无奈地提出了打造“中国麦当劳”“中国肯德基”的 口号。面对WTO，面对二十一世纪，我们不禁要问── “Tong Ren Tang” is an old name and a famous trademark of Chinese medicine industry. When “Tong Ren Tang” company wanted to do business in Japan, it found “Tong Ren Tang” trademark has been registered, and “Tong Ren Tang” had to despair. “McDonald’s” and “KFC” are well-known trademarks in the fast food industry in the United States. After entering the Chinese market, China’s fast-food industry has become embarrassed. As a result, some Chinese fast-food enterprises reluctantly put forward the slogan of “building China’s McDonald’s” and “KFC” in China . In the face of the WTO, we can not but ask the question in the 21st century