论文部分内容阅读
过去我们谈捆绑式销售,现在我们却“被捆绑式”地消费着,衣食住行,无不如此。立冬一过,记者迫不及待地逛百货置新装,在某本土高端女装品牌看到一件貂皮短袖上衣,袖子和衣服上半部为深棕色貂皮,下半部则是一般针织面料搭配黑色蕾丝,零售价却惊人地写着23500元。貂皮高档珍贵,且把御寒的毛皮大衣做成短袖马夹款也算时髦,但作为最大卖点的那块貂皮,也不过占整件衣服的一小部分,五位数字的售价着实高昂。到底服装类商品的定价应该与什么挂钩?
In the past we talk about bundled sales, but now we are “bundled” to consume, basic necessities of life, all so. Liding has just over, the reporter can not wait to buy new department store, in a local high-end women’s brand to see a mink short-sleeved shirt, sleeves and clothes on the dark brown mink, the second half is the general knit fabric with black Lace, the retail price is amazingly written 23500 yuan. Mink high-grade precious, and the warm winter coat made short-sleeved vest models can be considered stylish, but as the biggest selling point mink, but also accounted for a small part of the whole clothes, the price of five figures really high . In the end apparel products should be linked to the pricing?