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随着电力市场改革的逐步深入,电力市场营销管理工作已经成为电力企业的核心工作之一。因此,电力市场营销原理成为从事电力相关工作的重要基础。“电力市场营销”是电气工程相关专业的专业选修课程,本研究在论述高等院校电气工程相关专业开设本课程的必要性与紧迫性的前提下,对目前“电力市场营销”课程教学现状展开剖析,并结合笔者的教学体会,对电力市场营销课程教学模式进行了探讨。
With the gradual deepening of the power market reform, power marketing management has become one of the core tasks of power enterprises. Therefore, the principle of power marketing has become an important basis for engaging in power related work. “Electricity Marketing ” is a major elective course in electrical engineering. Under the premise of the necessity and urgency of setting up this course in the related field of electrical engineering in colleges and universities, The current situation of the course teaching is analyzed, and the teaching mode of the electric power marketing course is discussed with the author’s teaching experience.