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其实目前烟灶行业到底应该以追求市场占有率为主,还是以追求利润率为主,这个问题主要看企业的定位,如方太、樱花目前主要定位于高端产品,低端的就不做,那肯定对利润率的要求要大于对占有率的要求,因为其定位决定其必须这样做。而华帝主要定位于追求市场占有率的第一,其产品线齐全,覆盖面大,在产品上求创新,求差异,通过不断的推出新品来为企业创造利润,销售节奏快,主要做法是通过市场占有率的不断增长来促进企业整体利润率的提高。
In fact, the current industry should focus on the pursuit of the market share of the stove, or the pursuit of profit margins, the main problem depends on the positioning of enterprises, such as side too, cherry is currently mainly located in high-end products, low-end do not, that Surely, the demand for profit margin is greater than the demand for share because its positioning determines that it must do so. And Vantage is mainly located in the pursuit of the market share of the first, complete product line, covering a large, innovative products, seeking differences, through the continuous introduction of new products to create profits for the business, fast sales, the main approach is through the market Increasing share to promote the overall profitability of enterprises.