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中国体育产业热潮涌动,体育媒体的市场格局正在发生变化,除了央视体育频道、地方体育频道等传统电视媒体阵营外,以乐视体育、腾讯体育、P P T V为代表的互联网体育逐渐兴起,体育电视媒体和新媒体之间,对于赛事版权、受众资源等的竞争日趋激烈。为了解在新的媒体环境下,受众对体育媒体和体育节目收视习惯的变化,进一步挖掘体育电视媒体的传播价值和营销优势,未来广告委托CTR市场研究进行
China’s sports industry surges surging, the market structure of the sports media is changing. In addition to the traditional television media camps such as CCTV Sports Channel and Local Sports Channel, Internet sports such as MusicTV Sports, Tencent Sports and PPTV are gradually emerging. Sports TV media And the new media, the competition for the copyright of the event, the audience resources, etc. are increasingly fierce. In order to understand the changes in the viewing habits of the sports media and sports programs in the new media environment and to further explore the spread value and marketing advantages of sports TV media, CTR will be commissioned for future market research