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本文介绍了东德出口车辆的生产概况和出口数量,指出了东德车辆能够进入国际市场的原因。在分析东德车辆产品特点时提出,要想使产品打开国外销路,必须提高产品在国际上的信誉,除价格外,买主着重看产品能否适用和耐用。文章指出我国车辆产品进入国际市场的可能性是很大的,在生产出口车辆方面已积累了一定的经验。但是,我国车辆不论在设备配套上和材料、工艺上都还存在一定的差距,特别是车辆防腐、防寒、防火和防噪音等方面的问题急待解决。为使我国车辆产品较快地进入国际市场,文章最后还提出了一些具体建议。
This article introduces the production overview and export volume of export vehicles in East Germany and points out the reason why East German vehicles can enter the international market. In the analysis of the characteristics of the East German vehicle products made, in order to make the product open to overseas markets, we must improve the product’s international reputation, in addition to the price, the buyer focused on whether the product can be applied and durable. The article points out that the possibility of our country’s vehicle products entering the international market is great. We have accumulated some experience in the production of export vehicles. However, the vehicles in our country have a certain gap in terms of equipment, materials and workmanship. In particular, the problems of vehicle anti-corrosion, cold prevention, fire prevention and noise prevention are in urgent need of solution. In order to make China’s vehicle products enter the international market faster, the article also made some specific suggestions.