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银行账户早已是家喻户晓,人人都要与之打交道。可是你知道吗,人的心里面也有一个账户。与银行的账户相比,心理账户的存在也许更能对我们生活中的消费行为产生意想不到的影响。
Bank accounts have long been a household name, and everyone has to deal with it. But do you know that there is also an account in the heart of man? The existence of a mental account may be more detrimental to the consumer behavior in our life than the bank’s account.