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现代企业的竞争已经不再单纯是产品的竞争,而是渠道的竞争、价值链的竞争。因此,通过提升渠道价值链的竞争优势,通过差异化建立渠道的竞争优势是企业赢得市场不容忽视的战略。现在很多企业通常都会针对不同目标群发展很多产品,而差异化的品牌及市场定位就要求销售渠道的灵活性加强。比如,2006年,深圳市视得安罗格朗电子股份有限公司,同时有高端智能家居Bticino品牌和中高端楼宇对讲产品Legrand品牌以
The competition of modern enterprises is no longer simply the product of competition, but the channel of competition, the value chain competition. Therefore, by enhancing the competitive advantage of the channel value chain, the competitive advantage of establishing channels through differentiation is the strategy that enterprises can not neglect to win the market. Nowadays, many enterprises usually develop a lot of products for different target groups, while differentiated brands and market positioning require the flexibility of sales channels to be strengthened. For example, in 2006, Shenzhen, as the Angranggrang Electronics Co., Ltd., at the same time have high-end smart home Bticino brand and high-end building intercom products Legrand brand