21世纪是知识经济时代，随着社会的发展，新的形势下读者的需求也在不断变化。各种传媒手段的涌入，使读者的视野也越来越开阔，尤其是信息社会，电子传媒对读者的影响力更大。读者接受信息知识的范围更加广泛，更加快捷。作为传统的大众传媒——报纸，只有不断创新，才能赶上 The 21st century is the era of knowledge-based economy. With the development of society, the needs of readers in the new situation are constantly changing. The influx of various media means that the reader’s field of vision is also getting wider and wider, especially in the information society and the electronic media have more influence on the readers. Readers receive a wider range of knowledge of knowledge, faster. As a traditional mass media - newspapers, only constant innovation, to catch up