保险是一种特殊的产品,它是无形的,人们购买它的目的更多地是得到一种心理上的安全感和满足感,因此在进行保险产品推广时,就要充分考虑保险产品的这一特点,采用人性化的产品推广,以情动人,让人真正从心理上达到一种认同和满足。 情感营销就是把消费者个人情感差异和需求作为企业营销策略的核心,主要通过情感包装、情感促销、情感广告等手段来实现。 Insurance is a special product, it is intangible, people buy it more purpose is to get a sense of psychological security and satisfaction, so in the promotion of insurance products, it is necessary to fully consider the insurance products that A feature, the use of humane product promotion, moving people, people really psychologically achieve a kind of identity and satisfaction. Emotional marketing is the consumer’s personal differences and needs as the core of corporate marketing strategy, mainly through the emotional packaging, emotional marketing, emotional advertising and other means to achieve.