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申办2008年奥运会成功,从根本上激活了运动市场的活力,极大地激发了中国人的运动意识。中国体育用品市场正处于前所未有的良好发展阶段,而国内体育用品企业在走品牌之路上还处在“老牛拉车”阶段,有待“快马加鞭” 提速前进。 洋品牌中国市场很疯狂 近一段时间,跨国巨头纷纷加大对中国市场的投入。国际著名品牌耐克和阿迪达斯,一改以往在中国市场的做法,放弃高端走势的姿态,降下身段从渠道上着眼,加大了强势媒体、销售网点的建设和终端形象的推广宣传。阿迪达斯自
The successful bid for hosting the 2008 Olympic Games has fundamentally activated the vitality of the sports market and greatly stimulated the Chinese’s awareness of sports. China’s sporting goods market is in an unprecedented good stage of development, while the domestic sporting goods companies in the road to take the brand is still in the “old trolley” stage, to be “quick” speed. Foreign brands are crazy in China Recently, multinational giants have stepped up their investment in the Chinese market. Internationally renowned brands Nike and Adidas, a change in the past in the Chinese market practices, to give up high-end trend attitude, lower down from the channel focus, increased strong media, sales outlets and the promotion of the image of the terminal. Adidas since