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继电视湘军之后,省级卫视中杀出一匹黑马,以其优势的全国覆盖、良好的节目满意度,以及持续高增长的广告创收,而引起了广泛关注,并被业界称为“安徽现象”。2002年又跻身省级卫视之“五星上将”之列。成为具有较高全国传播价值及其品牌优势的卫星频道,这就是安徽卫视。本文就安徽卫视在频道节目架构的战略、品牌化理念的运作,特别是频道对电视剧的经营和运作,结合市场调查数据,作360度的透视。
Following the televised Xiang Army, a dark horse was shot from the provincial satellite TV. It attracted widespread attention due to its advantages in nationwide coverage, good program satisfaction, and sustained high growth in advertising revenue. It was also known by the industry as “Anhui phenomenon”. In 2002 and among the provincial satellite TV’s “five-star generals” list. Become a satellite channel with higher national value and its brand advantage, which is Anhui Satellite TV. In this paper, Anhui Satellite TV channel in the program structure of the strategy, the operation of the concept of branding, in particular the channel of the TV series management and operation, combined with market research data for 360-degree perspective.