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网络新闻相较传统新闻的特点之一是受众(网友)可以对传播者及其所传播的内容进行互动评论。设置在网络新闻后面的互动跟帖区,受众(网友)把自己阅读新闻的感受想法观点评论表达出来。这让我们有机会从中窥探到其心理反应、传播效果等丰富内涵。本文将着重探讨网友互动跟帖中那些“呛声”评论所折射的逆反心理现象,其对新闻传播效果带来的负面影响,以及如何因应。
One of the characteristics of online news over traditional news is that audiences (netizens) can comment interactively on the communicator and the content they broadcast. Set in the interactive news area behind the network news area, the audience (users) to read their thoughts and feelings of reading comments expressed. This gives us a chance to glimpse into the rich connotations of psychological reactions and communication effects. This article will focus on the reverberant psychology refracted by those “choked sounds” comments in the user interaction thread, and its negative impact on the news dissemination effect and how to deal with it.