电力企业营销作为电力企业的核心,其开展无论是对企业本身还是对客户都具有不可磨灭的作用。目前,电力企业存在着营销风险有待于处理。比如管理制度的缺失、防范风险的意识较弱等问题。文章提出了电力稽查这一概念,实践证明这一策略对电力营销风险的控制具有积极作用,因此文章分析了其作用以及实施过程。 Power enterprise marketing, as the core of power enterprises, has an indelible role to both the enterprise and its customers. At present, the existence of marketing risks in power enterprises needs to be dealt with. Such as the lack of management system, to prevent the risk awareness of the weak and other issues. The article puts forward the concept of electricity inspection. Practice has proved that this strategy has a positive effect on the control of electricity marketing risks. Therefore, the article analyzes its function and implementation process.