在市场经济和科学技术迅猛发展的推动下,文化艺术的规模化、批量化生产,使得艺术与商品的结合日益紧密。艺术为谋求生存不得不将自己装扮成商品,而商品要想走向市场往往将自己包装成艺术。于是,艺术与商品结合后,借助大众传媒的作用,作为精神消费和物质消费的对象便进入了大 Driven by the market economy and the rapid development of science and technology, the scale and mass production of arts and culture has brought the combination of art and goods closer together. To survive, art has to dress itself up as a merchandise, and merchandise tends to wrap itself into art in order to go to the marketplace. Thus, after the combination of art and goods, with the help of the mass media, the object of spiritual consumption and material consumption has entered a large