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目前人类社会已经进入以科学技术为先导的飞速发展时期,人们的工作方式和手段处于不断变化中,这要求人们的工作能力和知识储备必须不断的提高。在此情况下,终身教育理论被提出来,并迅速普及。社区作为人们生活的基本单位,成为了终身教育理念的重要载体与基础,是贯彻终身教育的有效途径。同样终身教育也成为了社区教育的理论指导和归宿。创建“品牌”就是二者结合后创造的有价值的精神财富,受到了人们的日益关注。本文阐述了终身教育、社区教育和品牌的基本概念,对如何创建终身教育理念下的社区教育品牌进行论述。
At present, human society has entered a period of rapid development headed by science and technology. People’s working methods and means are constantly changing, which requires that people’s working ability and knowledge reserve must be continuously improved. Under such circumstances, the theory of lifelong education was proposed and rapidly popularized. Community, as the basic unit of people’s life, has become an important carrier and foundation of the concept of lifelong education and an effective way to carry out lifelong education. The same lifelong education has also become the theoretical guidance and destination for community education. Create “brand ” is the valuable spiritual wealth created by the combination of the two, by the people’s growing concern. This essay expounds the basic concepts of lifelong education, community education and brand, and discusses how to create a community education brand under the concept of lifelong education.