进入2006年,电视“选秀”节目保持了前两年旺盛发展的势头,借助市场化的营销元素吸引了大众的广泛关注和参与。本期“理论探讨”栏目阮柳红的文章《电视“选秀”节目社会资本的运作策略》从社会学的角度,探讨了电视“选秀”节目在整合社会资源以达到利益最大化方面所采取的策略,为这类节目如何发挥创造力、增添活力提供了一个新的思路。 Into 2006, the TV “draft” program has maintained the momentum of the rapid development of the previous two years, with market-oriented marketing elements to attract the public’s attention and participation. In this issue of “theoretical discussion”, Ruan Liuhong’s article “The TV” draft “The Operational Strategy of Social Capital in Programs” explores the strategies adopted by the TV “Draft” programs in integrating social resources to maximize the benefits from a sociological point of view. For such programs how to play creativity, add vitality provides a new way of thinking.