论文部分内容阅读
营销理念是企业营销活动的指导思想。近年来，我国企业正面临着复杂多变的市场环境，传统的营销理念已适应不了新形势的需要，我国企业要在竞争中取胜，首先必须对营销理念进行创新。
Marketing philosophy is the guiding ideology of marketing activities. In recent years, Chinese enterprises are facing a complex and ever-changing market environment. The traditional marketing concepts can not meet the needs of the new situation. To win the competition, Chinese enterprises must first make innovations in marketing concepts.