在今天的平面设计行业中,内容与形式出现了脱节是比较普遍存在的问题。设计要体现中国本土文化特色,内容与形式的统一就显得尤为重要。要真正体现文化性,就需要对文化的深刻解读,抓住文化的精髓,做到设计的内容与形式齐并进。本文从这一问题入手,探其解决之道,希望能在实践中能起到参考作用。 In today’s graphic design industry, the emergence of the content and form is a more common problem. Design to reflect the Chinese native culture, content and form of unity is particularly important. To truly reflect the cultural nature, we need a profound interpretation of culture, seize the essence of culture, so that the design content and form go hand in hand. This article starts from this question, explores its solutions, hoping to play a reference role in practice.