汉代贾谊《治安策》中有:“谚曰:‘前车覆,后车戒’”的警语。两话的意思都是说,前人的失败,后人可当作教训。在当今激烈竞争的市场中,由于各种错综复杂的原因,中外有不少企业饱尝过定价失误的痛苦,给人留下了深刻的教训。笔者在此略撷数例,以期能给广大经营者带来有益的启示。 Jia Yi’s “Security Policy” in the Han Dynasty included the following warning: “Hey: ”Cover before, after car“.” The meaning of both words is that the predecessors’ failure can be used as a lesson for later generations. In today’s fiercely competitive market, due to a variety of complicated reasons, many Chinese and foreign companies have suffered the pain of pricing mistakes and left a profound lesson. The author briefly mentions a few examples here in order to bring useful inspiration to the majority of operators.