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学刊对地方台节目的关注出于多种原因,其中有两个硬指标:其一,要有较高的收视率;其二,要有持续的生命力。这样的节目才是经历了市场考验的佳作、招牌产品,其经验值得业内同行探究、共勉。《今日视线》便是一块具有知名度和好口碑的招牌,出自广东汕头广播电视台。节目播出以来,收视率和收视份额高点可达50%和80%,如今有所回落,但仍保持高位,已历+年,经久不衰,殊为不易。近两年,节目改版、扩版,打通广播和线下互动,并凸显公益、服务方面的承当,已形成良性循环。目前,节目年创收达6000万元,几乎撑起了全台一半的年收入,间接为该台的各项产事业发展赢得了空间和时间。
There are two hard indicators for the journal’s attention to local programs for a variety of reasons: one is to have a higher audience rating; the other is to have continued vitality. This program is to experience the test of the market masterpiece, signature products, the experience deserves to explore the industry peers, encourage each other. “Today’s line of sight” is a signboard with a good reputation and a good reputation from Guangdong’s Shantou Radio and Television Station. Since its broadcast, ratings and viewing shares have risen by as much as 50% and 80%, respectively, and have now dropped back but remain high for + years, enduring and not easy. In the past two years, programs have been revised, expanded, broadcasts and offline interaction have been highlighted, and public service and service commitments have taken shape. This has formed a virtuous circle. At present, the annual revenue of the program reaches 60 million yuan, supporting almost half of the annual revenue of the whole station and indirectly winning the space and time for the development of various industries and products of the station.