将电视广告画面搬上平面广告 在电视广告《捆绑篇》推出的同时,“采力”系列平面广告《捆绑篇》亦相继推出。 在一个完整的广告运动中,电视、报纸、杂志、电台、宣传单页、海报等不同媒体的广告分别担任着不同的角色。但各媒体广告之间应该有一种统一的呼应,相互配合,才能够获得相乘累积的效应。这也是整合传播的要求。 Placing TV commercials on print ads At the same time as the TV commercials Bundle, the “Bucking” series of print ads bundled was released. In a complete advertising campaign, advertisements in different media, such as television, newspapers, magazines, radio stations, leaflets, posters, and so on, all play different roles. However, there should be a unified response among various media advertisements so as to obtain the effect of multiplication and accumulation. This is also the requirement of integrated communication.