课堂教学的效果是教师和学生双边活动过程中众多主客观因素综合作用的结果,这些因素主要有教师的知识能力水平、性格气质特点、情绪情感状态及至外貌形象,学生已有的知识水平、认知特点和学习风格、身心状态,教学环节的设计、教学内容的组织、教学方法的选择、学习结果的评价与反馈、师生交往的水平、教学氛围的创造、师生关系的状态等,多种因素形成协同效应便可能产生较好的教学效果。在多年从事《消费者为学》课程教学的基础上,我们认为要提高这门课程的教学效果需要把握以下几个要点:确立教学目标;精选教学内容;灵活运用教学方式 The effect of classroom teaching is the result of the combined effect of many subjective and objective factors during the bilateral activities of teachers and students. These factors mainly include teachers ’level of knowledge and ability, character and temperament, emotional and emotional status and their appearance, the students’ existing knowledge, Knowledge and learning style, physical and mental status, teaching design, teaching content organization, selection of teaching methods, evaluation and feedback of learning results, the level of teacher-student interaction, the creation of teaching atmosphere, the relationship between teachers and students, etc. The formation of synergistic effects of various factors may produce better teaching results. Based on many years of “Consumer Learning” teaching, we think that to improve the teaching effect of this course, we must grasp the following points: establishing teaching objectives, selecting teaching contents, using teaching methods flexibly