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运用文献资料、社会调查和SWOT分析等研究方法 ,对台湾运动产业的经营特点与发展现况进行了专题研究。台湾运动产业一直包含在其他产业之中 ,2 0 0 1年台湾“体委会”才正式提出“运动产业”的概念 ,虽无明确定义 ,但将其分为体育用品与运动服务两大类。台湾体育用品自上世纪 70年代开始外销 ,并成为全球最重要的体育用品出口基地之一 ;运动休闲服务业深入民众生活 ,但竞技体育市场规模不大 ,制约了运动信息传播、体育经纪顾问及职业运动等运动服务业的获利空间。
Using the research methods of literature, social investigation and SWOT analysis, the author studies the characteristics and development of the sports industry in Taiwan. Taiwan’s sports industry has always been included in other industries. Only by formally introducing the concept of “sports industry” by Taiwan’s “Sports Commission” in 2001, is divided into two categories: sports goods and sports services, although it is not clearly defined. Taiwan’s sporting goods has been exported since the 1970s and has become one of the most important sporting goods export bases in the world. The sports and leisure service industry is deeply involved in people’s livelihood. However, the competitive sports market is not large in scale, which restricts the dissemination of sports information. The sports brokerage consultants and Professional sports and other sports services sector profit margins.